If you’re already in the middle of it all, we don’t need to tell you that there’s SO much that goes into planning your wedding day. From food to decorations to venues, there’s a lot to consider!
Hiring wedding photographers and videographers is a must-have in order to create a lasting record of your monumental day. Your wedding and reception will fly by faster than you can blink, so having quality, professional photos and film lets you enjoy the night after the fact, too.
While these traditional roles in wedding planning are essential, you may want something more to share with the world from your wedding day. You have a once-in-a-lifetime opportunity to capture the moment, so why not share it on social media for those who could not attend in person?
A social media wedding content creator fills in the gaps between professional photography and videography and creates a stunning stream of content all night long. Before you hire someone to take on this role, here’s what you need to know about their expertise and the etiquette to expect.
What is a Social Media Wedding Content Creator?
A social media wedding content creator does exactly what you think: They capture moments to share with loved ones across your social media accounts. Their contribution to the wedding day is to keep a steady stream of content that you can immediately post on social media without having to wait for edited photos to come back from the photographer.
Not only do they catch more candid moments and behind-the-scenes footage, but they can also create video content that performs well on social media. You can employ a content creator who can create Instagram reels, TikTok videos, or simple Facebook posts.
Keep in mind that a content creator usually does minimal editing of your wedding footage. Their raw and unfiltered view of your wedding takes away some of the polish of other vendors, but this can be a perk for couples who want the immediacy and authenticity of their big day captured on film.
Should I Grab a Friend to Be My Content Creator?
Oftentimes, couples are already spending lots of cash on their vendors and may be tempted to cut back on content creation services. You might consider asking a friend to do it for you, especially someone close who can capture candid, rough shots that feel genuine and immediate. However, this route is not without risk.
Friends may not want to fulfill the obligation to create great content all night long. Adding a task to their plate prevents them from enjoying their evening at your event! As they get caught up in the energy and excitement, they might forget about their responsibilities – or worse, feel sad or resentful that they have to work instead of play.
More than that, a friend may not be familiar with content capture etiquette. While this may seem small on the surface, it has implications for your wedding cinematographer or photographer if your friend is in the way of their shots. The result could be unintentional harm to the quality of the content that you want to be polished, lasting, and perfect.
Prioritize the Couple’s Vision
Hiring a social media wedding content creator is just like hiring any other vendor. You should have clear communication with them before the wedding to ensure that all are on the same page when it comes to which moments you want them to capture including key moments like the ceremony or candid moments during the reception.
One question you will have to broach is which moments you want to share on social platforms and which moments should remain private. For example, many brides will not want to capture or share pictures before they make it down the aisle. Bridal portraits posted before the wedding are spoilers that rob guests of the surprise and excitement of seeing the bride for themselves.
The content creator should also be willing to meet with the videographer and photographer to ensure that all parties can work together. If they have to compete for the positions and angles on the big day, you could harm the quality of the work on all sides.
Tips for Discreet Content Capture
Once you decide to bring on a social media wedding content creator, you should expect that they know how to operate without becoming a distraction from the festivities. If you do decide to have a willing friend play the role, here are some tips to keep them from stealing the spotlight.
Get the Position Right
During the key moments of your big day, they should be in a prime position to capture photos or videos without competing with other vendors. Give them some notice so that they can explore the area and find the best angle for any must-have shots at your ceremony, first dance, speeches, and other moments. It may take some coordination with vendors for everyone to get the perfect shot.
Low-Profile Equipment
Your content creator will not require the same setup as your photographer. Make sure they use simple equipment such as an iPhone that has an excellent camera. This keeps their photography from drawing unwanted attention. They should also keep their phones on silent and turn the flash off.
Offer Candid Shots
A wedding content creator should give you the option to take candid, behind-the-scenes clips of every moment of your wedding day. Even if they hold off on posting them until after the ceremony is over, it can still be meaningful to have those moments captured on camera down the line.
Low-Profile Attire
Your content creator should not be dressed in a way that takes the attention off the couple or the bridal party. Neutral, low-profile attire is best unless you have a specific dress code for the big day like specific colors, formal dress, or other requirements. Nobody should upstage the bride on her wedding day!
Capture Timeless Content to Share and Enjoy
Rather than leave your big day to chance, another option is to hire a skilled cinematographer like Reverent who can capture your wedding film alongside shorter snips and teasers for social media. Our wedding videography packages include all the necessities for a gorgeous, cinematic wedding film, and you can add social clips to share on Facebook, Instagram, or wherever you want it to be seen!
We’ll work alongside your photographer and other vendors to ensure smooth, seamless communication where everyone can get the perfect shot without any disruptions. Our content creation services let you sit back and leave the hard work to the professionals!
Plus, your friends deserve to enjoy the night without any added stress or responsibilities! By trusting us with your wedding cinematography and social media content creation, you and your friends can let loose, dance, and party.
Check our availability today to learn more about our services.
